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Overview

ROLE :

UX Research,

UX/UI Interviews,

Product Design.


TIMELINE :

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TOOLS USED :
Figma,

Google Suite,

Maze,

Miro

Outcomes

Product Design

PROJECT BACKGROUND : 

Working in a team of 3 to redesign Nacar Space, a platform that centralises important information.  It is an internal company platform that facilities community connection, culture, and collaboration for employees at NACAR Strategic Design Studio in Barcelona.

Overview

ROLE :

UX Research,

UI Design,

Product Design,

Interaction Design


TIMELINE :
2 months

TOOLS USED :
Figma,

Google Suite,

Maze,

Miro

Outcomes

Product Design

PROJECT BACKGROUND : 

Working in a team of 3 to redesign Nacar Space, a platform that centralises important information.  It is an internal company platform that facilities community connection, culture, and collaboration for employees at NACAR Strategic Design Studio in Barcelona.

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PART 1

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Project Methodology

The Double Diamond framework has been followed as the research & design methodology of this thesis. The content is divided into 2 parts. Part 1 focusses on the Discover & Define phases, covering essential areas like Empathizing with the user, Defining the Problem and Ideating. Part 2 uncovers the Develop & Deliver phases, picking up with a Nacarian User Persona and then delving into the Prototype Outcome and Test and MVP Futures. 

View the complete UX Research Document (Part 1) here : https://91d61ae1-e853-4cdf-a59f-80d63244adc2.usrfiles.com/ugd/91d61a_53217f13c23b46af884bcb68a92b4a59.pdf

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PART 2

NS User Persona

The People Champion

Culturally inclined, an early adopter who loves to be keep up to date with current zeitgeist trends

She is a powerful organizer, using Google Calendar and written notes, opting simple interfaces and clean silhouettes. She prefers using her laptop for work. She also likes to do courses created by industry professionals on to add to her skillset.

Uses Instagram application on her phone to discover new creatives and visit niche pop ups and events in and around Barcelona.

She is highly engaged with peers at her workspace and enjoys making new connections.

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After the UX Research and Ideation, the Design Sprint process was applied for the creation of the new platform MVP

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It is also recommended that for final development the MVP is adopted for desktop as per user survey results for winning platform preference amongst Nacarians 

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