SHIFT [BA Dissertation] : Experimental Trend Forecasting Publication for Young Creatives

Shift is the final outcome of my BA project, exploring and documenting shifts in consumer sentiments and market trends. The project focuses on investigating the impact of Artificial Intelligence on societal trends, particularly in empathy, privacy, and post-society dynamics. As part of this research-driven initiative, I conceptualized a trend forecasting agency, developing its foundational strategy and visual collaterals essential for a startup brand. The project culminated in an insights report-zine and a kit featuring merchandise and content designed to engage young and alternative creatives, offering them a deeper understanding of emerging cultural and technological shifts.