Renadu & Mibbles : Branding Collaterals for an Organic Foods Brand

Working with Sattva Millets, I contributed to the branding and visual storytelling of two distinct brands under its umbrella - Renadu and Mibbles - each celebrating sustainable, ancient Indian food practices while empowering rural farmers.

For Renadu, I led the packaging design and illustration, introducing a pioneering switch from plastic to brown paper packaging - the first of its kind in the Indian millet market. This sustainable approach not only aligned with the brand’s down-to-earth values but also made the product instantly stand out on shelves. Throughout the design process, I deepened my understanding of color printing on brown paper, exploring how different inks and finishes interact with the material to achieve optimal vibrancy and legibility. The packaging incorporated natural farming elements, creating a strong visual connection to the brand’s ethos. Designed to appeal to a wide audience, from retail customers to attendees at pan-India agricultural conferences and events, the new pack successfully strengthened Renadu’s presence, leading to its business expansion and an ongoing collaboration with me on further projects.

For Mibbles, I took on the role of social media manager and art director, curating a digital presence that reflected the brand’s commitment to millet-based foods. My work included crafting engaging content, developing brand-aligned visual strategies, and creating farm-inspired illustrations unique to both Renadu and Mibbles. Through a cohesive blend of design and storytelling, I helped enhance the brands’ market appeal while reinforcing their mission of sustainability and conscious consumption.