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Força : Brand Redesign, Social Media Templates & Website Development for an Activewear Brand
Date : Nov 2021 - Feb 2022
Project Type : Brand Design & Collaterals | Web Design | Copy Writing
Organization : Força Active
Team : Individual
Tools : Adobe Illustrator, Adobe XD, Shopify CLI and Liquid,
Forca's brand transformation was a strategic redesign aimed at elevating its presence in the competitive activewear market. The project began with a refreshed logo, where I refined the stroke and outline for better clarity, introduced a subtle drop shadow to enhance visibility, and infused a striking rose gold effect to ensure boldness across all backgrounds. Beyond the logo, I conducted thorough market research and user trend analysis to curate a new color palette and typeface that aligned with Forca’s energetic yet sophisticated brand identity.
Leveraging my expertise in web design and graphic design, I translated this refreshed identity into a visually compelling e-commerce Shopify website and dynamic social media presence. By crafting engaging layouts, cohesive visuals, catchy copy, and user-friendly interfaces, I ensured that Forca’s digital presence not only stood out but also delivered a seamless and immersive brand experience across all touchpoints.
